Tomas Hoda joined IDC CEMA in November 2005 as a senior analyst in the IHD & Document Solutions group. He is responsible for market research into consumables and for page-volume projects in the EMEA region. He is also responsible for market research into imaging and hardcopy devices, covering printers, copiers, and MFPs, including installed-base development.

Prior to joining IDC, Hoda worked as a market specialist in the Retail and Technology department of GfK Prague, focusing on non-food panel research and ad-hoc studies in the retail and wholesale sectors.

Hoda holds a master’s degree in international trade from the University of Economics, Prague. In addition to his native Czech, Hoda speaks English, Spanish, and Russian.